"Cross Generational Marketing to Women" with Marilyn Moats Kennedy

The Marketing to Women Summit held in Chicago, March 20-22, this year was a wonderful experience. According to Becky Hill, our 2009 National President, “the goal was to help attendees to capture the business of the female consumer, and it delivered on that promise in spades. Approximately 200 members attended the Summit and received valuable information to take back and apply to their businesses”



One of my favorite speakers was Marilyn Moats Kennedy. Many of you may remember her from Leadership Academy that we attend as president-elects or at the Mid Year Conference in DC last year. She deals with diversity issues such as generational motivation and communication. The concerns of racial, gender, and ethnic diversity have been superseded by the bigger issue: age diversity.



At the Marketing to Women Summit, Marilyn presented a session on “Cross Generational Marketing to Women”. With her dry wit and low key delivery style, she educated and entertained us. She expounded on several topics: Lifestyle rules not gender, Financial attitudes are more important than income; Whose money is she spending? Smother her in facts and figures; and Don’t make assumptions. Ask Questions. To learn more, click here.



Included in the presentation, were a set of slides showing the views and preferences of women in the five groups: Pre-Boomer—1934-1945; Boomer—1946-1959; Cusper - 1960-1968; Buster - 1969-1978 and Netster -1979-1988. Topics included: The Medium is the Message, Selling across Generations; Satisfactions across Generations; and a Look at the New Generation 1989 plus. Click here to see if you agree with her assessment. I think you will find it most interesting!


Next week will be the fantastic Vickie Austin with her posse and Golden Rolodex…

Mid Winter Meeting - "Clarity" with Dr. Ann Daly

Good morning… it is time for a SavvySaturdaySessions highlighting speakers, presentations, forums, discussions and books from the outstanding Women’s Council of REALTORS® meetings, conferences, summits and forums attended during the year.

The State Officers believe that it is important to share the wealth of knowledge gained through our attendance at events. The majority of our members are unable to attend which places the responsibility on the attendees to report back to the home front. The best sources to spread the good news are through our local chapter/state newsletters, websites and blogs.

To complement the TeckyTalkTuesdays on our State Blog with Cindie Stewart who gives us great tips on what is happening in the technology world, we are implementing the SavvySaturdaySessions with our first post concerning the WCR/TAR Winter meeting in February.

WCR Education Session with
Ann Daly PhD, author
Clarity: How to Accomplish what Matters Most


According to Dr. Ann Daly, “we’ve all experienced how easy things are when we’re feeling clear. Work flows, and life is calmer. Clarity is a habit of mind that you can depend upon every day. She stressed a five-step process for developing clarity, strategies for deepening self-awareness, how to ask the right questions, and the most effective journaling systems. This practical guide includes quotes to inspire you and ideas to transform you.” Five Steps to Attain Clarity

Next week, we will feature one of the marvelous speakers we enjoyed at the Marketing to Women Summit in Chicago – Marilyn Moats Kennedy.


We welcome comments, concerns and ideas for future SavvySaturdaySessions…. Let your chapter members know what valuable items are available on http://www.wcrtexas.org/ !