My favorite new expression – Prime Time Woman – is a phrase coined by Marti Barletta to describe women between the ages of 50 to 70. According to Becky Hill, 2009 National President, “ Marti gave a powerful overview on gender trends and the opportunity that exists in directing your marketing efforts toward women. Her comical approach to this and the differences between how men approach a purchasing decision versus how females make their buying decisions left all of us entertained, as well as enlightened.”
Marti explained how this group “constitutes a market force to be reckoned with for 2 reasons
First, contrary to conventional wisdom, they are in the prime of their lives. Using tired terms like middle-aged frumpy), mature (over ripe), and senior (out to pasture) mislead marketers into overlooking their reality. Studies have shown that the 50’s and 60’s are generally the happiest decades of their life. Baby Boomer women, who were the first to go to college and go to work in large numbers, have also benefited from the spectacular recent advantages in health & fitness. So today they are the healthiest, wealthiest, most education & most active generation of women in history.” READ MORE
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